Ironing tree

Brand identity creation for ironing board
manufacturer and distributer in Latvia.

Identity based in idea of ironing being more of a stress relieving process rather than a chore. Iron your stress away with “Gludināmais koks” (eng. "Ironing tree"). Just enjoying the process of getting rid of imperfections, feeling the warmth of the steam and listening in the calming sounds.

Ironing tree: Text

Ironing tree: Image

Ironing tree: Image

“Gludināmais koks’’ (ironing tree) logo created form symbols of iron steam and a tree. While trying to capture soft lightness of this brands identity.

Ironing tree: Text

Ironing tree: Image

Ironing tree: Image